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REV 2016 Top 5 Businesses Spotlight: BEX USA

Posted by TS Bank on Nov 28, 2016 9:20:00 AM

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Name your Business:
BEX International LLC

Sum up the product/services to you offer:
Premium lubricants for the global automotive, diesel, ag & specialty market segments.

Location of Business:
Council Bluffs, Iowa

Mission & Goals:  
My company mission statement is: “To consistently deliver products & services that exceed customer expectation”.


Our goal is to offer a differentiated product, such as the innovative and new-to-market funnel cap, to establish BEX brand in the global automotive aftermarket.  

When did you start this business?        
I started BEX in May, 2015

Why did you start this business?
I created BEX brand to give customers the global packaging features and marketing focus that they do not get from other US manufacturers.

Your business in 1 sentence:
We offer different packaging, metric volume content, and 24/7 customer service to lubricants distributors both domestically and globally.

Anything else you’d like to add?
After almost 23 years of selling lubricants to customers around the world, I now have the ability to deliver the products and packaging that they’ve been asking for, but that I couldn’t provide while working for other factories. Starting my own company and creating my own oil brand allows me to meet the needs and requirements of my customers, which enable them to succeed in their own businesses. BEX must differentiate itself from the hundreds of other private brands on the market, which all compete with major brands such as Mobil, Castrol, Shell and others.

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